No...I WON'T Go!

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MESSAGE: Opt-out Email Confirmation

BUTTONS: No, I do NOT wish to Unsubscribe/Yes, Unsubscribe me

Snarky comment: If you don't wish to cancel your subscription, then...why are you even here?

What's wrong here?

1. The jargon starts on line one. Opt-out Email Confirmation is unnecessarily technical and doesn't clearly describe the function you can perform here. Better: Cancel Email Subscription.
2. Enter Email. A half-baked instruction as a label is no substitute for an accurately descriptive label and concise inline instructions. Better label: Email address. Better instructions: Type the email address to remove from the subscription.
   
3. But this leads to another issue: Why isn't this field pre-filled? You get here by clicking a link on a message otherwise aware of your e-mail address, so why should you have to type it yourself here?
4. I'm going to pretend that the word "email" without a hyphen doesn't bother me. It does, but I'll pretend it doesn't since I realize it's just a style preference. For the record, Chicago also prefers "e-mail" with a hyphen.
   
5. The first button totes a most tortured label: No, I do NOT wish to Unsubscribe. Presumably you so don't want to cancel your subscription you find it necessarily to yell the word "not." So why does this button even exist? Why would you be here if you didn't want to cancel your subscription?
6. The second button (the default, despite any visual differentiation to that effect), triggers the cancellation process. The language "Unsubscribe me" is cumbersome. Simpler is usually better: OK.
   

Source: Third-party e-mail subscription service used by D-Link